People like working with Scott because he’s empathetic and he absolutely has the “leader” gene.” SeptemSteve Godofsky, Senior VP, Entercom, Inc. He’s well-versed on-air, on-line, and on-site. Scott is a brilliant programmer and strategist… a perfect match for any broadcaster that wants to take its game to the next level.” Steve Hartley, Director of Sales, Entercom worked with Scott at Entercom Communications “Smart, current, and definitely not lazy, Scott does what it takes to win. They are well thought out and executed exceptionally well. Over the years, I’ve reviewed his strategic programming plans.
He’s a leader in listener loyalty marketing which paid enormous revenue and audience benefits Entercom Indianapolis. Scott develops turnkey ideas that not only create value for the listener, but drives traffic for the client. While his concern is protecting the product he gets the importance of sales. Scott is one of the few Program Directors able to navigate between the two departments. “Programming and sales traditionally butt heads.
Professional References - PDF / LinkedIn For additional references not available on LinkedIn, please contact me directly. Entercom Communications / Indianapolis (2000 – 2010) Director of Operations, Programming, & Digital Assets WZPL-FM “Z99.5″ / WNTR-FM “my1079″ / WXNT-AM “Fox News/Talk 1430″ Executive Producer, Smiley Morning Show Entercom Hot AC Format Captain and co-creator of syndicated “Your Time with Kim Iverson” night program KFMB-FM / San Diego (1999-2000) Program Director, “Star 100.7,” Home of Jeff & Jer in the Morning Tralyn Broadcasting, Mississippi (1996-1999) Equity Partner, VP Programming & Operations WLNF-FM “Live95″ / WIGG-AM / WXHB-FM / WXAB-FM… Digital Engagement: Social Media Strategies, Database Management, Mobile Platforms, Email Marketing, Blogs, Web Content, Apps, Streaming Audio, Viral Video, Podcasts Format Success: Hot AC, CHR, Talk, Variety/Classic Hits, AC, Country Sands Media LLC (2010 – present) Media, Marketing, Digital Consulting Projects Clients include Island Def Jam Music Group, Roadrunner Records, Jon McLaughlin, and more.
Resume – PDF Professional References - PDF / LinkedIn Broad Experience: Brand Management, Talent Coach, Audience Research, Marketing, Publicity, Event Production, Strategic Planning, Contract Negotiations Media Professional: Broadcast Operations, Radio Programming, Digital Platforms, Artist & Talent Management, Content Development, Creative Services, Public Relations, Ratings Analysis, PPM Tactics Marketing Specialist: Loyalty & Permission Based Solutions, Experiencial Concepts, B2B, Promotions, Community Relations, Guerilla Tactics, and ”traditional” Advertising Campaigns for Radio, TV, Outdoor, Print, and Online from design to placement.
“I need to stay busy and hope this project will provide me the chance to network with new people, hear about new ideas, talk shop, and continue to grow in field I’ve been around my entire life.” Sands Media debuts by launching The Hourglass, a free radio-oriented newsletter published “when there’s enough content to…
Sands, a 26-year media and marketing veteran, will operate Sands Media as a side venture while exploring opportunities for his next full time challenge. Friday, 09/17/10 - Scott Sands announces plans to launch Sands Media LLC. According to Arbitron PPM ratings, 49.2% of Indianapolis Women aged 18-49 listened to one or both of the FM brands under his direction (WZPL and WNTR tied for #3 Women 25-54 Cume). Sands most recently spent 11 years as the Director of Operations, Programming, & Digital Assets for the Entercom Communications cluster in Indianapolis. His successful track record includes 20 years as manager of winning brands in San Diego, Mobile, Baton Rouge, Tuscaloosa-Birmingham, and Biloxi-Gulfport including radio station ownership while VP/Programming for Tralyn Broadcasting on the Mississippi Gulf Coast.
Scott Sands is a broadcast, marketing, digital media, and music management veteran.